Postal optimization
We sort and presort to capture every Canada Post Publications Mail and commercial discount you qualify for, postage is usually the biggest line, so we protect it.
For most publications, postage is the single biggest cost of getting an issue out, bigger than paper or print, so how the mailing is prepared has an outsized effect on the budget. We sort and presort to capture every Canada Post Publications Mail and commercial discount your title qualifies for, prepare the documentation correctly, and induct properly, so you actually pay the lower rate instead of the retail one.
The savings are real and they recur. On a quarterly or monthly title, getting the sortation and Publications Mail qualification right every issue can be the difference between a mailing budget that works and one that quietly eats your margin. Because we handle print, list hygiene, and mailing together, the file is already clean and correctly formatted when it hits sortation, which is exactly what the discounts require. We protect the biggest line on the job by default.
Frequently asked questions
- How much can postal optimization save?
- Postage is usually the biggest line; capturing Publications Mail and commercial discounts can materially cut it every issue.
- Do you qualify my title for Publications Mail?
- We sort, prepare the documentation, and induct to capture every discount your title qualifies for.
- Why do you need a clean list for discounts?
- Postal discounts depend on clean, correctly-formatted addresses, which is why we handle list hygiene and sortation together.
- Is postage broken out in the quote?
- Yes, we quote postage transparently, sorted for the best applicable rate.
Start your project
Tell us what you're building. A specialist will reply within one business day with questions, a rough estimate, or samples on the way.